Tuesday, March 08, 2005

PR

PR PR PR PR PR PR PR PR PR PR PR PR PR PR PR PR PR

What does "PR" mean? Public Relations? Press Release? Portable Resume? Photogenic
Record? All of the above? In any event, it is more than simple "public relations".

To be known as skilled at PR one must be able to create a resume to fit any particular PR job in the wink of an eye. To sell your product, even if it is simply your particular intellectual property, you have to be able to package it for your buyer. In a sense, you have to be able to sell yourself before you can sell your product. If you have to make the product look good, it doesn't hurt to look good yourself.

And it doesn't hurt if you can write the product up to sound like the best thing since sliced bread.

All of this wisdom applies to PUBLIC RELATIONS. As for PRIVATE RELATIONS, that is another matter: Private Relations Isn't "PR".

PR PR PR PR PR PR PR PR PR PR PR PR PR PR PR PR PR

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